Leveraging local resources to expand into global markets
Vietnam is endowed with a rich variety of tropical fruits such as dragon fruit, mango, pineapple, guava, and durian. These local resources offer strong competitive advantages when they are deeply processed and standardized according to international requirements. Effectively utilizing these strengths is not only a way to increase product value but also a strategic pathway for F&B companies like Rekwow Foods to expand exports in 2026 and beyond.
Deep processing as a driver of value creation
Deep processing of local resources marks a crucial transition from exporting raw agricultural materials to developing high value-added products that meet global consumer demand. This approach enables businesses to differentiate their offerings and significantly enhance economic value compared to unprocessed raw inputs.
Investment in processing technology, advanced drying methods, preservation techniques, and modern packaging helps tropical fruits retain their natural flavor while complying with international quality standards. This is a critical step for Rekwow Foods’ products to compete effectively with global brands.
Export markets: opportunities and challenges
Alongside leveraging local resources, businesses must focus on quality standardization, packaging design, and digital marketing strategies to penetrate markets in North America, Europe, and Southeast Asia. Building international-standard quality control systems and designing packaging that communicates the story of Vietnamese local products are essential to gaining consumer trust worldwide.
In an interview with VnBusiness, Ms. Huynh Thi Thu Hanh, Marketing Director of 2D&One Co., Ltd., shared insights on leveraging local resources through deep processing:
“We are focusing on processing, upgrading dried fruit technologies, and developing new products to expand export markets, especially targeting buyers in North America and Europe.”
She also emphasized the importance of marketing and packaging in international markets:
“When developing packaging for export products sold in overseas supermarkets, we always work with import partners to ensure that the packaging clearly conveys the value of Vietnam’s local products.”
These perspectives reflect a broader industry trend and provide valuable strategic references for Rekwow Foods in its journey to enhance product value and strengthen global brand positioning.
Branding and sustainable development
Deeply processed tropical fruit products not only generate higher economic value but also contribute to promoting Vietnamese agricultural products on the global stage. For Rekwow Foods, storytelling rooted in local origins combined with consistent quality is a long-term strategic foundation for building a strong presence in the global F&B market.
Source: VnBusiness, “Deep Processing of Local Resources: The Path for Vietnamese Enterprises to Go Further in 2026”, January 15, 2026.
